Design for Youth Culture

Designing for youth culture is a battle between fleeting hot trends and brand longevity. What’s popular changes with a rolling demographic of evolving preferences and tastes. Clint! Runge, Managing Director of creative agency Archrival, will explore the themes behind the principles of a generation and its design impact on brands. He’ll discuss the same thinking that goes into Archrival marketing work for brands like Red Bull and Razer, including teen value systems, behaviors, life attitudes, shopping, digital and entertainment preferences.

In short, Clint! will help you understand the ‘why’s’ of cool while looking at the ‘what’s.’ No matter your design background, these themes will apply. Plus, we’d love the opportunity to meet you!